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\u5962\u4f88\u54c1\u724c\u9700\u8981\u5728\u6570\u5b57\u65f6\u4ee3\u91cd\u5851\u81ea\u6211\u3002\n\u4e86\u89e3\u4eba\u5de5\u667a\u80fd\u548c\u865a\u62df\u73b0\u5b9e\u5982\u4f55\u6539\u53d8\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ee5\u53ca\u54c1\u724c\u5982\u4f55\u5728\u7f51\u7edc\u4e16\u754c\u4e2d\u4fdd\u6301\u5176\u72ec\u7279\u6027\u3002 <\/em><\/strong><\/p>\n\n

\u5962\u4f88\u65f6\u5c1a\u4e1a\u6b63\u5904\u4e8e\u4e00\u4e2a\u8f6c\u6298\u70b9\u3002\n\u5728\u6570\u5b57\u6280\u672f\u6e17\u900f\u8d8a\u6765\u8d8a\u591a\u751f\u6d3b\u9886\u57df\u7684\u4eca\u5929\uff0c\u4f20\u7edf\u5962\u4f88\u54c1\u724c\u4e5f\u9700\u8981\u91cd\u65b0\u601d\u8003\u81ea\u5df1\u7684\u6218\u7565\u3002\n\u6839\u636e\u8d1d\u6069\u516c\u53f8\uff08Bain & Company\uff09\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5230 2030 \u5e74\uff0c\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u89c4\u6a21\u5c06\u589e\u957f\u5230 5,400 \u4ebf\u81f3 5,800 \u4ebf\u6b27\u5143\u4e4b\u95f4\uff0c\u5c4a\u65f6\u7f51\u7edc\u4efd\u989d\u9884\u8ba1\u5c06\u8fbe\u5230 30%[1]\u3002\n\u8fd9\u4e9b\u6570\u5b57\u7a81\u51fa\u8868\u660e\uff0c\u5962\u4f88\u54c1\u724c\u9700\u8981\u5728\u4fdd\u7559\u5962\u4f88\u54c1\u7cbe\u9ad3–\u72ec\u4e00\u65e0\u4e8c\u548c\u4e2a\u6027\u5316\u670d\u52a1–\u7684\u540c\u65f6\uff0c\u52a0\u5f3a\u5176\u6570\u5b57\u5316\u5f71\u54cd\u529b\u3002 <\/p>\n\n

Le Dong Communications \u521b\u59cb\u4eba Le Dong \u5f3a\u8c03\u8bf4\uff1a”\u5962\u4f88\u54c1\u724c\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u5c06\u4e2a\u4eba\u5962\u4f88\u54c1\u8d2d\u7269\u7684\u9b45\u529b\u8f6c\u79fb\u5230\u6570\u5b57\u4e16\u754c\u3002\n\u8fd9\u5c31\u9700\u8981\u5229\u7528\u6280\u672f\uff0c\u800c\u4e0d\u662f\u53d6\u4ee3\u4f20\u7edf\u7684\u5962\u4f88\u54c1\u4f53\u9a8c\uff0c\u800c\u662f\u5c06\u5176\u4f5c\u4e3a\u4f20\u7edf\u5962\u4f88\u54c1\u4f53\u9a8c\u7684\u5ef6\u4f38”\u3002 <\/p>\n\n

\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u4eba\u5de5\u667a\u80fd<\/h2>\n\n

\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u5962\u4f88\u54c1\u724c\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\n\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\u3001\u865a\u62df\u98ce\u683c\u987e\u95ee\u548c\u4eba\u5de5\u667a\u80fd\u652f\u6301\u7684\u5ba2\u6237\u670d\u52a1\u804a\u5929\u673a\u5668\u4eba\u53ea\u662f\u4eba\u5de5\u667a\u80fd\u5728\u5962\u4f88\u54c1\u9886\u57df\u5e94\u7528\u7684\u51e0\u4e2a\u4f8b\u5b50\u3002 <\/p>\n\n

\u53e4\u9a70\uff08Gucci\uff09\u7684 “Gucci 9 “\u8ba1\u5212\u5c31\u662f\u4e00\u4e2a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u4f8b\u5b50\uff0c\u8fd9\u662f\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u652f\u6301\u7684\u5ba2\u6237\u670d\u52a1\u4e2d\u5fc3\uff0c\u5168\u5929\u5019\u63d0\u4f9b\u4e2a\u6027\u5316\u5efa\u8bae\u3002\n\u636e Gucci \u79f0\uff0c\u8fd9\u4e00\u4e3e\u63aa\u4f7f\u5ba2\u6237\u6ee1\u610f\u5ea6\u63d0\u9ad8\u4e86 15%\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 10%[2]\u3002 <\/p>\n\n

\u865a\u62df\u548c\u589e\u5f3a\u73b0\u5b9e\uff1a\u65b0\u7684\u6a71\u7a97<\/h2>\n\n

\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u548c\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u4e3a\u5962\u4f88\u54c1\u724c\u63d0\u4f9b\u4e86\u521b\u9020\u8eab\u4e34\u5176\u5883\u4f53\u9a8c\u7684\u673a\u4f1a\uff0c\u6a21\u7cca\u4e86\u5b9e\u4f53\u4e16\u754c\u548c\u6570\u5b57\u4e16\u754c\u4e4b\u95f4\u7684\u754c\u9650\u3002\n\u865a\u62df\u5c55\u5385\u548c\u7531 AR \u652f\u6301\u7684 “\u8bd5\u7a7f “\u529f\u80fd\u4f7f\u987e\u5ba2\u80fd\u591f\u4ee5\u4e00\u79cd\u4ee5\u524d\u53ea\u80fd\u5728\u5b9e\u4f53\u5e97\u624d\u80fd\u5b9e\u73b0\u7684\u65b9\u5f0f\u4f53\u9a8c\u4ea7\u54c1\u3002 <\/p>\n\n

\u4f8b\u5982\uff0c\u8def\u6613\u5a01\u767b\u516c\u53f8\u5229\u7528 AR \u6280\u672f\uff0c\u8ba9\u987e\u5ba2\u80fd\u591f\u865a\u62df\u8bd5\u6234\u914d\u9970\u3002\n\u636e\u8be5\u516c\u53f8\u79f0\uff0c\u8fd9\u4e00\u521b\u65b0\u4f7f\u76f8\u5173\u4ea7\u54c1\u7c7b\u522b\u7684\u5728\u7ebf\u9500\u552e\u989d\u589e\u957f\u4e86 20%[3]\u3002 <\/p>\n\n

“AR \u548c VR \u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u5671\u5934\uff0c”Le Dong \u89e3\u91ca\u8bf4\u3002\n“\u5b83\u4eec\u662f\u6218\u7565\u5de5\u5177\uff0c\u80fd\u8ba9\u5962\u4f88\u54c1\u724c\u5f25\u5408\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4f53\u9a8c\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u540c\u65f6\u521b\u9020\u51fa\u5168\u65b0\u7684\u3001\u4ee4\u4eba\u5174\u594b\u7684\u54c1\u724c\u4e92\u52a8\u65b9\u5f0f”\u3002 <\/p>\n\n

\u6392\u4ed6\u6027\u7684\u6311\u6218<\/h2>\n\n

\u5728\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u5962\u4f88\u54c1\u724c\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u5c31\u662f\u4fdd\u6301\u5176\u72ec\u7279\u6027\u3002\n\u5728\u8fd9\u4e2a\u53ea\u9700\u70b9\u51fb\u4e00\u4e0b\u5c31\u80fd\u83b7\u5f97\u4fe1\u606f\u548c\u4ea7\u54c1\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u521b\u9020\u6027\u7684\u65b9\u6cd5\u6765\u4fdd\u6301\u5176\u7a00\u6709\u6027\u548c\u72ec\u7279\u6027\u3002 <\/p>\n\n

\u4e00\u4e9b\u54c1\u724c\u6b63\u5728\u5c1d\u8bd5\u63a8\u51fa\u9650\u91cf\u6570\u5b57\u7248\u6216\u72ec\u5bb6\u5728\u7ebf\u6d3b\u52a8\u3002\n\u4f8b\u5982\uff0c\u7231\u9a6c\u4ed5\uff08Herm\u00e8s\uff09\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217 “\u6570\u5b57\u7248”\uff08digital drops\uff09–\u5728\u7f51\u4e0a\u9650\u91cf\u9500\u552e\u4ec5\u5728\u77ed\u671f\u5185\u53d1\u552e\u7684\u7279\u6b8a\u6b3e\u5f0f\u3002\n\u8fd9\u4e00\u7b56\u7565\u4f7f\u5728\u7ebf\u53c2\u4e0e\u5ea6\u63d0\u9ad8\u4e86 40%\uff0c\u540c\u65f6\u5f3a\u8c03\u4e86\u54c1\u724c\u7684\u72ec\u7279\u6027[4]\u3002 <\/p>\n\n

“Le Dong \u8bf4\uff1a”\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u6211\u4eec\u8981\u91cd\u65b0\u5b9a\u4e49\u72ec\u5bb6\u6027\u3002\n“\u5b83\u4e0d\u518d\u4ec5\u4ec5\u662f\u62e5\u6709\u4e00\u4ef6\u7a00\u6709\u7684\u5b9e\u7269\uff0c\u8fd8\u5305\u62ec\u83b7\u5f97\u72ec\u7279\u7684\u6570\u5b57\u4f53\u9a8c\u548c\u5185\u5bb9”\u3002 <\/p>\n\n

\u6570\u636e\u9a71\u52a8\u7684\u4e2a\u6027\u5316<\/h2>\n\n

\u5229\u7528\u5ba2\u6237\u6570\u636e\u5b9e\u73b0\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u662f\u5962\u4f88\u65f6\u5c1a\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u8d8b\u52bf\u3002\n\u901a\u8fc7\u5206\u6790\u987e\u5ba2\u7684\u504f\u597d\u548c\u8d2d\u4e70\u884c\u4e3a\uff0c\u54c1\u724c\u53ef\u4ee5\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u5efa\u8bae\uff0c\u5e76\u5f00\u5c55\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\u3002 <\/p>\n\n

\u9ea6\u80af\u9521\u516c\u53f8\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u6709\u6548\u7684\u4e2a\u6027\u5316\u80fd\u4f7f\u9500\u552e\u989d\u63d0\u9ad8 10%\u81f3 15%\uff0c\u540c\u65f6\u4f7f\u8425\u9500\u6548\u7387\u63d0\u9ad8 10%\u81f3 30%[5]\u3002<\/p>\n\n

\u5df4\u5b9d\u8389\u662f\u8fd9\u4e00\u9886\u57df\u7684\u5148\u9a71\u3002\n\u8be5\u54c1\u724c\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u652f\u6301\u7684\u5e73\u53f0\u521b\u5efa\u5ba2\u6237\u6863\u6848\uff0c\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u3002\n\u8fd9\u4e00\u4e3e\u63aa\u4f7f\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 50%[6]\u3002 <\/p>\n\n

\u7ed3\u8bba\u4e0e\u5c55\u671b<\/h2>\n\n

\u5962\u4f88\u65f6\u5c1a\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u4ec5\u662f\u4e00\u65f6\u7684\u6f6e\u6d41\uff0c\u800c\u662f\u6574\u4e2a\u884c\u4e1a\u7684\u6839\u672c\u6027\u8c03\u6574\u3002\n\u80fd\u591f\u5c06\u6570\u5b57\u521b\u65b0\u4e0e\u4f20\u7edf\u5962\u4f88\u54c1\u4f53\u9a8c\u76f8\u7ed3\u5408\u7684\u5962\u4f88\u54c1\u724c\u5c06\u5728\u672a\u6765\u8131\u9896\u800c\u51fa\u3002 <\/p>\n\n

“Le Dong \u603b\u7ed3\u9053\uff1a”\u5962\u4f88\u54c1\u7684\u672a\u6765\u5728\u4e8e\u5c06\u6570\u5b57\u4fbf\u5229\u4e0e\u72ec\u7279\u4f53\u9a8c\u5b8c\u7f8e\u878d\u5408\u3002\n“\u638c\u63e1\u8fd9\u4e00\u5e73\u8861\u7684\u54c1\u724c\u5c06\u8d62\u5f97\u672a\u6765\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u7684\u9752\u7750\u3002 <\/p>\n\n

\u5bf9\u4e8e\u65f6\u5c1a\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u8425\u9500\u4e13\u5bb6\u548c\u7ba1\u7406\u8005\u6765\u8bf4\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u65e2\u662f\u6311\u6218\uff0c\u4e5f\u662f\u5de8\u5927\u7684\u673a\u9047\u3002\n\u91cd\u8981\u7684\u662f\u8981\u5927\u80c6\u5c1d\u8bd5\uff0c\u540c\u65f6\u59cb\u7ec8\u7262\u8bb0\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u3002\n\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u4fdd\u7559\u5e76\u91cd\u65b0\u5b9a\u4e49\u5962\u4f88\u54c1\u7684\u9b45\u529b\u3002 <\/p>\n\n

\u8d44\u6599\u6765\u6e90\uff1a [1] \u8d1d\u6069\u516c\u53f8\u300a2023 \u5e74\u5962\u4f88\u54c1\u7814\u7a76\u300b [2] \u300a2023 \u5e74\u53e4\u9a70\u5e74\u5ea6\u62a5\u544a\u300b [3] \u300a2023 \u5e74\u8def\u5a01\u9169\u8f69\u6570\u5b57\u5316\u521b\u65b0\u62a5\u544a\u300b [4] \u300a2024 \u5e74\u7231\u9a6c\u4ed5\u6570\u5b57\u5316\u6218\u7565\u6982\u89c8\u300b [5] \u9ea6\u80af\u9521\u516c\u53f8\uff1a\u300a\u6570\u5b57\u5316\u8fbe\u5c14\u6587\u4e3b\u4e49\u65f6\u4ee3\u300b\uff0c2023 \u5e74 [6] \u300a2024 \u5e74\u535a\u67cf\u5229\u6570\u5b57\u5316\u8f6c\u578b\u6848\u4f8b\u7814\u7a76\u300b\uff0c2024 \u5e74<\/p>\n\n

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