{"id":646,"date":"2024-09-18T15:53:44","date_gmt":"2024-09-18T13:53:44","guid":{"rendered":"https:\/\/ledongcommunications.com\/%e4%b8%ba-b2b-%e7%a7%91%e6%8a%80%e5%85%ac%e5%8f%b8%e8%ae%b2%e8%bf%b0%e6%95%b0%e5%ad%97%e6%95%85%e4%ba%8b\/"},"modified":"2024-09-19T08:37:07","modified_gmt":"2024-09-19T06:37:07","slug":"%e4%b8%ba-b2b-%e7%a7%91%e6%8a%80%e5%85%ac%e5%8f%b8%e8%ae%b2%e8%bf%b0%e6%95%b0%e5%ad%97%e6%95%85%e4%ba%8b","status":"publish","type":"post","link":"https:\/\/ledongcommunications.com\/zh-hans\/%e4%b8%ba-b2b-%e7%a7%91%e6%8a%80%e5%85%ac%e5%8f%b8%e8%ae%b2%e8%bf%b0%e6%95%b0%e5%ad%97%e6%95%85%e4%ba%8b\/","title":{"rendered":"\u4e3a B2B \u79d1\u6280\u516c\u53f8\u8bb2\u8ff0\u6570\u5b57\u6545\u4e8b"},"content":{"rendered":"\n

\u590d\u6742\u7684\u6280\u672f\u9700\u8981\u6e05\u6670\u7684\u6c9f\u901a\u3002\n\u4e86\u89e3 B2B \u516c\u53f8\u5982\u4f55\u5229\u7528\u521b\u9020\u6027\u7684\u8bb2\u6545\u4e8b\u65b9\u5f0f\uff0c\u4f7f\u4ed6\u4eec\u7684\u521b\u65b0\u6613\u4e8e\u7406\u89e3\u5e76\u8bf4\u670d\u51b3\u7b56\u8005\u3002 <\/strong><\/em><\/p>\n\n

\u5728 B2B \u6280\u672f\u516c\u53f8\u7684\u590d\u6742\u4e16\u754c\u91cc\uff0c\u5982\u4f55\u4ee5\u51b3\u7b56\u8005\u4e0d\u4ec5\u80fd\u7406\u89e3\u800c\u4e14\u4fe1\u670d\u7684\u65b9\u5f0f\u4f20\u64ad\u521b\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u5f80\u5f80\u662f\u4e00\u9879\u6311\u6218\u3002\n\u4e8b\u5b9e\u8bc1\u660e\uff0c\u6570\u5b57\u6545\u4e8b\u662f\u5f25\u5408\u8fd9\u4e00\u5dee\u8ddd\u7684\u6709\u529b\u5de5\u5177\u3002\n\u6839\u636e\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240 2024 \u5e74\u7684\u4e00\u9879\u7814\u7a76\uff0c72% \u7684 B2B \u6280\u672f\u516c\u53f8\u5df2\u7ecf\u5728\u8425\u9500\u4f20\u64ad\u4e2d\u4f7f\u7528\u4e86\u8bb2\u6545\u4e8b\u7684\u6280\u5de7\uff0c\u6bd4\u4e0a\u4e00\u5e74\u589e\u52a0\u4e86 15%\u3002 <\/p>\n\n

Le Dong Communications \u7684\u521b\u59cb\u4eba Le Dong \u5f3a\u8c03\u8bf4\uff1a”\u5728 B2B \u6280\u672f\u884c\u4e1a\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u9648\u8ff0\u4e8b\u5b9e\u548c\u6570\u5b57\u3002\n\u800c\u662f\u8981\u5c06\u590d\u6742\u7684\u521b\u65b0\u8f6c\u5316\u4e3a\u6709\u5f62\u7684\u6545\u4e8b\uff0c\u4ece\u60c5\u611f\u5c42\u9762\u5438\u5f15\u51b3\u7b56\u8005\uff0c\u5411\u4ed6\u4eec\u5c55\u793a\u516c\u53f8\u7684\u9644\u52a0\u503c\u3002 <\/p>\n\n

\u6570\u5b57\u6545\u4e8b\u7684\u529b\u91cf<\/h2>\n\n

\u6570\u5b57\u6545\u4e8b\u5229\u7528\u73b0\u4ee3\u5a92\u4f53\u7684\u5404\u79cd\u53ef\u80fd\u6027\uff0c\u8bb2\u8ff0\u4fe1\u606f\u3001\u5a31\u4e50\u548c\u4ee4\u4eba\u4fe1\u670d\u7684\u6545\u4e8b\u3002\n\u5bf9\u4e8e B2B \u6280\u672f\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u7528\u4e00\u79cd\u65e2\u6613\u4e8e\u7406\u89e3\u53c8\u5f15\u4eba\u5165\u80dc\u7684\u65b9\u5f0f\u6765\u5c55\u793a\u4ed6\u4eec\u5f80\u5f80\u5f88\u590d\u6742\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002 <\/p>\n\n

Forrester Research \u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u4e0e\u4f9b\u5e94\u5546\u6709\u79ef\u6781\u60c5\u611f\u8054\u7cfb\u7684 B2B \u4e70\u5bb6\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u8981\u9ad8\u51fa 8.4 \u500d\u3002\n“Le Dong \u89e3\u91ca\u8bf4\uff1a”\u60c5\u611f\u5728 B2B \u884c\u4e1a\u4e5f\u8d77\u7740\u51b3\u5b9a\u6027\u7684\u4f5c\u7528\u3002\n“\u901a\u8fc7\u8bb2\u6545\u4e8b\uff0c\u6211\u4eec\u53ef\u4ee5\u5efa\u7acb\u8fd9\u79cd\u60c5\u611f\u8054\u7cfb\uff0c\u540c\u65f6\u4e3a\u8d2d\u4e70\u51b3\u7b56\u63d0\u4f9b\u7406\u6027\u8bba\u636e”\u3002 <\/p>\n\n

\u5728 B2B \u884c\u4e1a\u6709\u6548\u8bb2\u8ff0\u6570\u5b57\u6545\u4e8b\u7684\u7b56\u7565<\/h2>\n\n
    \n
  1. \u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff1a\u5c06\u5ba2\u6237\u53ca\u5176\u9762\u4e34\u7684\u6311\u6218\u7f6e\u4e8e\u6545\u4e8b\u7684\u4e2d\u5fc3\u3002\nGartner \u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c88% \u7684 B2B \u4e70\u5bb6\u9752\u7750\u80fd\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u884c\u4e1a\u6216\u5e02\u573a\u65b0\u89c1\u89e3\u7684\u4f9b\u5e94\u5546\u3002 <\/li>\n\n\n\n
  2. \u6570\u636e\u53ef\u89c6\u5316\uff1a\u4f7f\u7528\u4fe1\u606f\u56fe\u8868\u3001\u4ea4\u4e92\u5f0f\u4eea\u8868\u76d8\u548c\u52a8\u753b\u5c06\u590d\u6742\u7684\u6570\u636e\u548c\u6d41\u7a0b\u53ef\u89c6\u5316\u3002\n\u6839\u636e\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5927\u8111\u5904\u7406\u89c6\u89c9\u4fe1\u606f\u7684\u901f\u5ea6\u662f\u6587\u5b57\u7684 6 \u4e07\u500d\u3002 <\/li>\n\n\n\n
  3. \u89c6\u9891\u5185\u5bb9\uff1a\u6839\u636e HubSpot \u7684\u7814\u7a76\uff0c\u5728\u8425\u9500\u6218\u7565\u4e2d\u4f7f\u7528\u89c6\u9891\u7684 B2B \u516c\u53f8\u7684\u9500\u552e\u989d\u589e\u957f\u901f\u5ea6\u6bd4\u4e0d\u4f7f\u7528\u89c6\u9891\u7684\u516c\u53f8\u5feb 49%\u3002\n“Le Dong \u8bf4\uff1a”\u89c6\u9891\u4e3a\u5c55\u793a\u590d\u6742\u6280\u672f\u7684\u5b9e\u9645\u5e94\u7528\u63d0\u4f9b\u4e86\u673a\u4f1a\uff0c\u5e76\u4f7f\u5176\u4f18\u52bf\u5177\u4f53\u5316\u3002 <\/li>\n\n\n\n
  4. \u4e92\u52a8\u5185\u5bb9\uff1a\u5305\u542b\u4e92\u52a8\u5143\u7d20\u7684\u767d\u76ae\u4e66\u3001\u7535\u5b50\u4e66\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\u53ef\u63d0\u9ad8\u76ee\u6807\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u3002\nDemand Gen Report \u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c91% \u7684 B2B \u4e70\u5bb6\u66f4\u559c\u6b22\u4e92\u52a8\u548c\u53ef\u89c6\u5316\u5185\u5bb9\u3002 <\/li>\n\n\n\n
  5. \u5458\u5de5\u662f\u54c1\u724c\u5927\u4f7f\uff1a\u6765\u81ea\u5458\u5de5\u7684\u771f\u5b9e\u6545\u4e8b\u53ef\u4ee5\u5c55\u73b0\u516c\u53f8\u4eba\u6027\u5316\u7684\u4e00\u9762\uff0c\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002\nLinkedIn \u6570\u636e\u663e\u793a\uff0c\u5458\u5de5\u5e16\u5b50\u7684\u5e73\u5747\u53c2\u4e0e\u7387\u662f\u516c\u53f8\u5e16\u5b50\u7684 8 \u500d\u3002 <\/li>\n<\/ol>\n\n

    \u6765\u81ea\u5b9e\u5730\u7684\u6210\u529f\u6848\u4f8b<\/p>\n\n

    \u5728 B2B \u6280\u672f\u9886\u57df\uff0cIBM \u7684 “\u66f4\u667a\u80fd\u7684\u5730\u7403”\uff08Smarter Planet\uff09\u8ba1\u5212\u4e3a\u6210\u529f\u7684\u6570\u5b57\u6545\u4e8b\u8bb2\u8ff0\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u8303\u4f8b\u3002\n\u901a\u8fc7\u7ed3\u5408\u6848\u4f8b\u7814\u7a76\u3001\u4fe1\u606f\u56fe\u8868\u548c\u4e92\u52a8\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0cIBM \u80fd\u591f\u5c06\u4eba\u5de5\u667a\u80fd\u548c\u533a\u5757\u94fe\u7b49\u590d\u6742\u6280\u672f\u8f6c\u5316\u4e3a\u89e3\u51b3\u5b9e\u9645\u4e1a\u52a1\u95ee\u9898\u7684\u5207\u5b9e\u89e3\u51b3\u65b9\u6848\u3002\n\u8be5\u6d3b\u52a8\u4f7f\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u4e86 25%\uff0c\u9500\u552e\u7ebf\u7d22\u589e\u52a0\u4e86 35%\u3002 <\/p>\n\n

    \u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f Salesforce \u7684 “\u5f00\u62d3\u8005 “\u7cfb\u5217\u3002\n\u901a\u8fc7\u4ee5\u611f\u6027\u77ed\u7247\u7684\u5f62\u5f0f\u5c55\u73b0\u5ba2\u6237\u6545\u4e8b\uff0cSalesforce \u4e0d\u4ec5\u5c55\u793a\u4e86\u5176\u4ea7\u54c1\u7684\u529f\u80fd\uff0c\u8fd8\u5efa\u7acb\u4e86\u4e00\u4e2a\u53c2\u4e0e\u7528\u6237\u793e\u533a\u3002\n\u8fd9\u9879\u6d3b\u52a8\u4f7f\u5ba2\u6237\u4fdd\u7559\u7387\u63d0\u9ad8\u4e86 20%\u3002 <\/p>\n\n

    \u6311\u6218\u548c\u89e3\u51b3\u65b9\u6848<\/h2>\n\n

    \u5c3d\u7ba1\u597d\u5904\u591a\u591a\uff0c\u4f46 B2B \u6280\u672f\u516c\u53f8\u5728\u6570\u5b57\u6545\u4e8b\u5236\u4f5c\u65b9\u9762\u4ecd\u9762\u4e34\u7740\u72ec\u7279\u7684\u6311\u6218\uff1a<\/p>\n\n

      \n
    1. \u5316\u7e41\u4e3a\u7b80\uff1aLe Dong \u89e3\u91ca\u8bf4\uff1a”\u827a\u672f\u5728\u4e8e\u4f7f\u590d\u6742\u7684\u6280\u672f\u6613\u4e8e\u7406\u89e3\uff0c\u540c\u65f6\u53c8\u4e0d\u964d\u4f4e\u5176\u91cd\u8981\u6027\u3002\n\u89e3\u51b3\u65b9\u6cd5\uff1a\u4f7f\u7528\u7c7b\u6bd4\u548c\u6bd4\u55bb\u4f7f\u590d\u6742\u7684\u6982\u5ff5\u5177\u4f53\u5316\u3002 <\/li>\n\n\n\n
    2. \u9500\u552e\u5468\u671f\u957f\uff1aB2B \u7684\u51b3\u7b56\u8fc7\u7a0b\u53ef\u80fd\u9700\u8981\u6570\u6708\u6216\u6570\u5e74\u3002\n\u89e3\u51b3\u65b9\u6848\uff1a\u5236\u5b9a\u6db5\u76d6\u6574\u4e2a\u8d2d\u4e70\u5468\u671f\u5e76\u6301\u7eed\u63d0\u4f9b\u9644\u52a0\u503c\u7684\u5185\u5bb9\u6218\u7565\u3002 <\/li>\n\n\n\n
    3. \u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\uff1aB2B \u51b3\u7b56\u5f80\u5f80\u6d89\u53ca\u4e0d\u540c\u90e8\u95e8\u3002\n\u89e3\u51b3\u65b9\u6848\uff1a\u4e3a\u4e0d\u540c\u7ea7\u522b\u7684\u51b3\u7b56\u8005\u548c\u4e13\u4e1a\u90e8\u95e8\u521b\u5efa\u4e2a\u6027\u5316\u7684\u6545\u4e8b\u683c\u5f0f\u3002 <\/li>\n<\/ol>\n\n

      \u7ed3\u8bba\u4e0e\u5c55\u671b<\/h2>\n\n

      \u4e8b\u5b9e\u8bc1\u660e\uff0c\u5bf9\u4e8e B2B \u6280\u672f\u516c\u53f8\u6765\u8bf4\uff0c\u6570\u5b57\u6545\u4e8b\u662f\u4e00\u79cd\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\uff0c\u5b83\u80fd\u4ee5\u901a\u4fd7\u6613\u61c2\u7684\u65b9\u5f0f\u4f20\u8fbe\u590d\u6742\u7684\u521b\u65b0\u6210\u679c\uff0c\u5e76\u8bf4\u670d\u51b3\u7b56\u8005\u3002\n“Le Dong \u603b\u7ed3\u8bf4\uff1a”\u672a\u6765\u5c5e\u4e8e\u90a3\u4e9b\u80fd\u591f\u5c06\u6280\u672f\u521b\u65b0\u5305\u88c5\u6210\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u7684\u516c\u53f8\u3002\n“\u8fd9\u5c31\u662f\u8981\u5728\u5353\u8d8a\u6280\u672f\u4e0e\u4eba\u7c7b\u9700\u6c42\u4e4b\u95f4\u67b6\u8d77\u4e00\u5ea7\u6865\u6881”\u3002 <\/p>\n\n

      \u5bf9\u4e8e B2B \u6280\u672f\u516c\u53f8\u7684\u8425\u9500\u4eba\u5458\u548c\u7ba1\u7406\u4eba\u5458\u6765\u8bf4\uff0c\u6570\u5b57\u6545\u4e8b\u63d0\u4f9b\u4e86\u4ece\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u5e76\u5efa\u7acb\u6301\u4e45\u5ba2\u6237\u5173\u7cfb\u7684\u5de8\u5927\u673a\u4f1a\u3002\n\u901a\u8fc7\u5de7\u5999\u5730\u7ed3\u5408\u6570\u636e\u3001\u60c5\u611f\u548c\u89c6\u89c9\u5143\u7d20\uff0c\u5373\u4f7f\u662f\u6700\u590d\u6742\u7684\u6280\u672f\u4e5f\u80fd\u8f6c\u5316\u4e3a\u4ee4\u4eba\u4fe1\u670d\u7684\u53d9\u4e8b\uff0c\u4ece\u800c\u6fc0\u53d1\u51b3\u7b56\u8005\u7684\u7075\u611f\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u3002 <\/p>\n\n

      \u8d44\u6599\u6765\u6e90<\/p>\n\n

        \n
      • \u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\uff0c\u300aB2B \u6280\u672f\u5185\u5bb9\u8425\u9500\u62a5\u544a\u300b\uff0c2024 \u5e74<\/li>\n\n\n\n
      • Forrester Research\uff0c\u300a\u60c5\u611f\u5728 B2B \u5ba2\u6237\u4f53\u9a8c\u4e2d\u7684\u4f5c\u7528\u300b\uff0c2023 \u5e74<\/li>\n\n\n\n
      • Gartner\uff0c\u300a2024 \u5e74 B2B \u8d2d\u4e70\u4e4b\u65c5\u62a5\u544a<\/li>\n\n\n\n
      • \u9ebb\u7701\u7406\u5de5\u5b66\u9662\uff0c”\u89c6\u89c9\u4fe1\u606f\u7684\u5927\u8111\u5904\u7406”\uff0c2022 \u5e74<\/li>\n\n\n\n
      • HubSpot\uff0c\u300a\u89c6\u9891\u8425\u9500\u73b0\u72b6\u300b\uff0c2024 \u5e74<\/li>\n\n\n\n
      • \u9700\u6c42\u751f\u6210\u62a5\u544a\u300b\uff0c”\u5185\u5bb9\u504f\u597d\u8c03\u67e5”\uff0c2023 \u5e74<\/li>\n\n\n\n
      • LinkedIn\uff0c\u300a\u5458\u5de5\u5ba3\u4f20\u5f71\u54cd\u7814\u7a76\u300b\uff0c2024 \u5e74<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        \u590d\u6742\u7684\u6280\u672f\u9700\u8981\u6e05\u6670\u7684\u6c9f\u901a\u3002
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