Business insights and articles written by our team of world-class professionals
The battle for talent is intense. Find out how innovative start-ups communicate their corporate culture and how they position themselves as attractive employers in a highly competitive market.
Financial crises require fast reactions. Learn how AI technologies optimize crisis communication and how banks can maintain trust in volatile times.
Influencers are changing communication in aviation. Discover how airlines and manufacturers are building authentic partnerships and strengthening their brand perception on social media.
The medical technology industry is expanding globally. Find out how culturally adapted marketing facilitates market entry in Asia and Europe and how trust is built in sensitive markets.
Technology companies are under pressure to communicate their sustainability efforts. Learn about effective strategies for communicating innovation and environmental protection in a credible way.
Luxury brands need to reinvent themselves in the digital age. Discover how AI and virtual reality are changing the customer experience and how brands can maintain their exclusivity in the online world.
Complex technologies require clear communication. Discover how B2B companies can use creative storytelling to make their innovations understandable and convince decision-makers.
Smart cities are the future of urban life. Learn how holistic communication strategies involve citizens, create acceptance for new technologies and accompany the transformation to a smart city.
The automotive industry is facing global challenges. Find out how intercultural communication is the key to success in new markets and how innovative technologies are revolutionizing the industry.
