Menu
With our unique understanding of both worlds and the expertise of our partners, as an agile network agency we create authentic connections between visionary brands and discerning consumers. Similar to a film production, we put together a tailor-made team of creative, loyal top performers for each project in order to develop the best solutions flexibly and efficiently.
We give good ideas room to unfold without setting too narrow limits or losing sight of the big picture.
Our vision is to build bridges between cultures, innovations and markets.
Our founder Le Dong, a seasoned communications expert with Sino-German roots, recognized early on the challenges companies face in an increasingly connected and digitalized world. With over 20 years of experience in various industries such as automotive, technology, fashion, luxury accessories, electrical appliances, medical devices and consumer goods, gained through her work for leading companies in China and Germany, Le Dong has extensive expertise in developing and implementing communication strategies for demanding target groups. Her work for brands such as Ferrari, Maserati, Sony, Nissan and Marc O’Polo ranges from the development of corporate identity and marketing campaigns to the conception and implementation of online media for e-commerce and event marketing.
At Le Dong Communications, we are aware of the challenges that Chinese companies and brands face when entering the German market. Many try to understand the German and European market but often use strategies and methods that are successful in China but do not always reach the hearts of the German target audience. Our biggest advantage is to help Chinese brands communicate in a way that is acceptable and appealing to Germans. We understand the cultural nuances and know how to convey the right messages – be it by using German proverbs instead of Chinese translations or by adapting imagery and tonality to the expectations of the German target audience.
Le Dong Communications is the partner that understands its clients’ visions, shares their values and pursues their goals with passion. We combine the excellence of a full-service, production and localization agency with the flexibility and speed of a specialized boutique company. Our secret is a network of best-of-talent that gives us access to the best minds in the industry without the overhead of a traditional agency.
Our experts understand the challenges that companies face today. The need to stay relevant in a rapidly changing market. The pressure to achieve maximum impact with limited resources. The complexity of building a consistent brand across different cultures and channels. We know that it’s not enough to simply be creative – you need to be fast, flexible and focused.
That is why we have opted for an agile model. We put together the perfect team for every project, tailored to the specific requirements of our clients. Whether it’s brand positioning, a social media campaign or a product launch – we have the experts, the experience and the passion to master every challenge.
We are more than just an agency – we are visionaries, strategists and creatives who firmly believe in the power of communication. We are convinced that great ideas can overcome boundaries, connect people and change companies. And we won’t rest until we’ve brought these ideas to life.
If you are looking for a partner who shares your vision, understands your challenges and pursues your goals with passion, you have come to the right place. Le Dong Communications – because successful communication today requires expertise, agility and passion.
We combine Eastern innovation with Western market experience. Our deep understanding of both cultures enables us to create authentic connections between brands and target groups across cultural boundaries.
With our network of best-of-talents, we combine the excellence of a full-service agency with the flexibility of a specialized boutique company. We put together the perfect team for each project to work quickly and with focus.
We develop customized communication solutions that bridge cultures and open up new markets. By combining creativity and strategic thinking, we create approaches that inspire and deliver measurable results.
We are more than just an agency – we are visionaries, strategists and creatives who firmly believe in the power of communication. We pursue our clients’ goals with passion and do not rest until we have brought great ideas to life.
DESIGN THINKER
Le Dong is the founder and managing director of Le Dong Communications. Raised in China and educated in China and Germany, she combines Eastern wisdom with Western entrepreneurial spirit. With her German-Chinese roots and experience in both cultures, Le Dong brings a unique perspective that enables her to act as a bridge builder between East and West.
Le Dong has over 20 years of experience in marketing and the communications industry. Stations in her career include:
> Media Manager at a global logistics company, responsible for the development of global marketing strategies
> Art Director Online at Wiethe Interaktiv in Osnabrück, responsible for the conception and implementation of digital campaigns for international clients
> Freelance graphic designer in Beijing with a focus on corporate identity and branding
> Manager of Creative Department at Shanghai Energysource Corporation, responsible for a team of designers and the creative direction of the department
> Senior Art Instructor at HighTeam Communications in Shanghai, responsible for the visual identity of events and campaigns
As Managing Director of Le Dong Communications, Le Dong realizes her vision of an agency that combines Eastern innovation with Western market experience. With passion and commitment, she advises companies on the development of new markets and authentic communication with demanding target groups.
Le Dong invites selected experts to work with her to further develop the agency’s strengths. For Le Dong herself, this is also an opportunity to further develop her own skills and benefit from the expertise of her partners. Her commitment to fostering cross-cultural understanding has made Le Dong Communications a go-to agency for companies looking to expand their global reach and navigate complex international landscapes.
With Le Dong Communications as a partner, companies benefit from unique solutions to their communication challenges. The agency constantly strives to push the boundaries of what is possible and set new standards in the industry. The combination of Le Dong’s visionary leadership, the expertise of its partners and the passion of its team results in creative campaigns that touch people and bring success to brands.
Mentor & Advisor
As a strategist, concept developer and copywriter, Sascha Schulz is a “thoroughbred advertiser” and publicist. He is a respected communications expert, digital strategist and consultant for digital innovations. With over 30 years of experience in the digital industry, he has made a significant contribution to the development of online communication in Germany.
His career began in 1993 with sales promotion and POS advertising for retail and mail order companies. This was followed by overall responsibility for dialog marketing at Microsoft Deutschland GmbH. He and his team then implemented Germany’s first commercial Internet presences for the Internationale Funkausstellung Berlin (IFA), the Hamburger Morgenpost and Messe Nürnberg, laying the foundations for a top 5 online agency. In 1996, he founded one of the first digital agencies in Germany with 80 employees in Hamburg, Berlin and Frankfurt, which worked for well-known clients such as T-Mobil, Olympus, GQ and Opel.
Sascha Schulz’s expertise also covers a broad spectrum outside of advertising:
> Further development and marketing of innovative technologies, including pattern-associative search technology (sold to SAP AG) and the first browser-based 3D game for Deutsche Telekom
> Brand development for aviation and medical technology projects
> Extensive business and communications coaching for numerous start-ups, listed sensor companies and organizations such as the German Trade Union Confederation and global fundraisers
> Co-founder of the Influencer Marketing Academy (IMA), Germany’s first academy for influencer marketing
As a consultant, Sascha Schulz supports companies and investors in digital transformation and the development of forward-looking strategies. He is a popular contact for TV, radio and press journalists.
In his early career, Sascha’s entrepreneurial spirit was evident in his roles as founder, editor-in-chief, and co-publisher of city magazines, university magazines, and campus marketing activities for IBM and Bose Corp. These experiences, including personal meetings with Amar G. Bose at M.I.T. and in his labs, have given Sascha a unique perspective on the intersection of technology, marketing, and education.
As a mentor at Le Dong Communications, Sascha Schulz brings his extensive experience and network to develop innovative communication solutions that push the boundaries of what is possible and set new standards in the industry.
